Over the last few weeks I’ve chatted with numerous people about their ‘take’ on guest blogging/writing. Specifically guest writing where both parties know one another in some manner (they have met on twitter, facebook, etc). Some people love it and some do not. Others are still weighing the pros/cons.
I sometimes hear this: “Well, I have someone write for me and I’m the only one who promotes the post. They don’t share it on facebook, twitter, google+, etc. I’m giving them a platform to write and they don’t even help promote my site where the content is sitting.” Or… “Well, I do write for others at times, yes, but I end up doing most of the promotion. I’ve given them free and unique content and they leave it up to me to promote, after the post goes up.”
This issue is very easy to rectify. Generally speaking, it’s always a good idea for both parties to promote after a guest post (or review) goes up. You can chat about this before any arrangements are solidified and agree to help one another benefit.
Here are a few tips:
1. View the guest post as a favor to both parties: one party is getting unique content which is great for SEO. Another party is getting promotion with a link to their site in the bio area (or wherever).
2. Consider your promotions as helping both parties. The website will gain new reads, traffic and clicks. The author will gain new eyes upon their content and possible clicks to their own site from the link in the bio. They may also be invited by others, to guest post for additional sites, after readers see the value of the content provided. Take a look at some of the guest posts I wrote last year. Lots of new readers and additional guest post requests came from that writing.
3. If the author helps the website promote, the likelihood of getting invited to post again will be higher.
4. If the website promotes the author’s post well, the likelihood of gaining more unique content from that author is higher.
5. For the website owner: when the guest post goes live, consider placing the link on facebook and tagging the author’s page so your own readers can go and LIKE that page, too.
6. For the author: when the post goes live on the website you wrote for, consider placing the link on facebook and tagging the website’s fan page in your comment – so your readers can jump over to LIKE their page, also.
7. On twitter, @ message each other when you tweet the link. “Thanks to @mommyperks for this guest post!” or “Thanks so much to @Kidlutions for having me guest post!”
8. If you run a newsletter list, be sure to spread word about the guest posts in there, also. Each month my newsletter is filled with articles and I try to promote guest articles inside the content every time. This is free advertising for the author and shows my appreciation of their time.
Note: You don’t want to facebook or tweet too often, no. However, it’s fine to promote the post on different days and at different times (here and there) so you reach a varying audience. Consider modifying your hashtags, though, so you don’t gum up the same hashtag stream day after day.
If the posts you wrote (or posted on your site for a guest author) are not time sensitive, be sure to go back and promote them later on. Even weeks or months later. It’s always a good idea to promote old content if and when you have the chance. Again – both parties win. The author gets fresh eyes on their content and the website owner gets traffic.