Small Business Feature: Ava Parnass of Listen to Me Please {Child Therapist, song writer and author}

The following interview is being presented as a part of the Mommy Perks Small Business Feature campaign. If you would like to apply for a free business feature please fill out the form.

Now… get to know Ava from Listen to Me Please

Tell us about your business and why you began.

Ava Parnass, Child Therapist, song writer and author.

About 15 years ago I started dreaming about what I would do when I won the lottery. In the meantime, during the day time hours, I was helping my patients realize many of their dreams. It occurred to me one day, while fantasizing about what I would do with all the money, that I didn’t need to wait to win the lottery. So I got moving!

Have you published books?

I have published three books and thirty songs over the last fifteen years. I am working on two new books and three additional songs.

My current book project is Time-In not Time-Out, written with Wendy Young (Kidlutions) and Dr Lynne Kenney (The Family Coach). The second book is titled,
Are My Feelings Hungry or is My Tummy Hungry? This book is for parents, to help them better understand their child’s eating habits and emotional needs.

Who is your target demographic?

For my books, my target audience includes parents and kids. In regard to my songs – some of them are for parents and kids, teaching social emotional skills through dancing and singing. I also have your run of the mill pop and rock songs.

What do you love most about running a business?

I love the freedom of working for myself and the freedom to be creative when inspired. I enjoy running my own schedule and being able to pick up my child every day from school. I love being available for all school and summer activities.

What is the hardest aspect of running a business?

Generating a steady income. You have to learn to trust the ebb and flow of money coming in and going out.

What tips can you offer someone else who wants to start a business?

  • Have a nest egg or take out loans.
  • Visualize your goals and dreams and act as if it happened.
  • Do something you love and are passionate about and fills your soul.
  • You need to love what you do in order to make it through the rough spots.

What tips can you offer someone else who wants to publish a book?

  • Start writing a little bit every day, even if it’s just for 10 minutes.
  • Find your most creative time of day.
  • Network with folks who have published books.
  • Do research on your topic.
  • Learn about the business and market you want to reach.

Thank you, Ava. I enjoyed learning even more about you and I’m sure others will, also!

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