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Currently Browsing: Articles: Business

Berrett-Koehler Author Community Seeks New Ways to Amplify Ideas

Berrett-Koehler Author Community Seeks New Ways to Amplify Ideas  Berrett-Koehler Author-Cooperative President Maren Showkeir and author Eileen McDargh announce the release of two Aha Amplifier titles. San Francisco, California. After a successful marketing workshop last month, members of the Berrett-Koehler author community banded together to create increased impact for all their ideas, creating... read more

Why It’s Important for Business Owners to Get Out of the Office and Participate in Conversations

Why It’s Important for Business Owners to Get Out of the Office and Participate in Conversations By Gabie Boko, Executive Vice President of Marketing at Sage North America Technology has made it possible to do just about anything without ever having to leave the office or home, which is great for convenience’s sake but diminishes the perceived necessity for human interaction. Busy business owners are... read more

Steampunk Art with Beverly Holman

What is Steampunk Art? Beverly Holman, a Chicago native and current California resident, would love to tell you about this wildly popular art form. Read the interview questions below to learn more. Beverly tell us about Steampunk Art and how you became involved. Honestly, I didn’t know what Steampunk was initially.  The term Steampunk has been around for about 150 years.  it can refer to mechanical... read more

Become a Publisher and Storyteller to Charm Humans and Search Bots

Become a Publisher and Storyteller to Charm Humans and Search Bots If you’re looking to start a successful online business, you probably know about the importance of attracting relevant traffic to your website. Your next customer is searching on Google, Bing and Yahoo for your products and services. Will he or she be able to find your site? If you have a technically clean website with well-optimized... read more

Four Steps to Creating a Twitter Strategy that Drives Results

Four Steps to Creating a Twitter Strategy that Drives Results Over the past decade the concept of marketing has undergone drastic changes. We used to rely on mass marketing to deliver uniform messages to every member of our target audience, but technology has brought us the ability to easily implement communication strategies that deliver customized content based on the specific interests of the members... read more

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